About Us

ISAA Insurance & Financial Services, a female-owned business, an independent insurance and financial service group, located in Winston-Salem, North Carolina, providing auto, home, commercial, life, and retirement insurance. Additionally, we also offer workshops. Principal Agent Heather Ascott-King and her team enjoy helping others and puts her customers first.

We help families and businesses with a wide array of insurance needs, as well as providing assistance with financial and retirement planning.

Insurance needs and financial plans are not a one-size-fits-all type of protection. That’s why our agents are committed to reviewing your options and helping you select the plan that best suits your needs. In order to provide you with these options, we’ve partnered with leading insurance carriers that compete for the opportunity to do business with our clients.

At ISAA Insurance & Financial Services, we’re always seeking new and innovative ways to bring you the products you need for the best possible price. Additionally, we pride our agency in offering exceptional personalized service to help ensure that each client feels comfortable with their coverage.

Another focus of our agency is retirement planning. We aim to help you maximize your savings during the years in which you work so you’re able to retire strong later in life. The ability to live financially independent—and even leave a financial legacy for your family—is a goal that many families are able to work towards, so long as they have the right guidance.

Whether you need auto, home, commercial, life, and retirement insurance or financial planning assistance, our skilled agents can help you achieve your goals. Furthermore, we aim to provide you with the necessary education so you understand the products you purchase and how they can benefit you and your family or your business.

To learn more about our agency or get started today, call us at (919) 313-2775 or stop by our office today.

An Independent Advantage

We are Independent Agents in Winston-Salem, North Carolina, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. ISAA Insurance & Financial Services represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price.

What is an Independent Insurance Agent?

When you decide to buy a car, you wouldn’t purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn’t have a choice!

The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family’s financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn’t have a choice. The only solution would be going to that one company.

With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision.

An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible.

When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it’s up to you to make the final choice.